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Top 5 Online Jewellery Store in Pakistan 2024

Top 5 Online Jewellery Store in Pakistan 2024

When it comes to online jewelry stores in Pakistan, Alita Accessories Stores stands as a shining beacon of elegance and affordability.

Alita Accessories Stores, a name synonymous with exquisite craftsmanship and trendsetting designs, has captivated the hearts of Pakistani women with its unparalleled collection of artificial jewelry.

Join us as we embark on a journey through the captivating world of Pakistani jewelry online, unveiling five exceptional online stores, each offering unique treasures to adorn your beauty.

From the mesmerizing allure of Alita Accessories Stores to the captivating artistry of other renowned brands, prepare to be enchanted by a symphony of sparkling gems and exquisite designs.

So, let's delve into the realm of Pakistani artificial jewelry and discover the hidden gems that will transform your everyday attire into a masterpiece of style and elegance.

1. Alita Accessories Store

Alita Accessories, positioned at the forefront of Pakistan's artificial jewellery market, stands as a beacon of elegance and sophistication. 

The accessories offered by this renowned store cater to a variety of tastes and occasions, ensuring that every customer finds something that resonates with their style.

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Product Range:

  1. Earrings: Alita's collection boasts a wide array of earrings, from traditional designs to contemporary styles. The Sameera Earrings/Tikka Set, available in vibrant colors like magenta, blue, champagne, black, green, red, baby pink, parrot green, pearl, and lime green, is a testament to the store's commitment to variety and quality. Priced from Rs. 649.00 PKR, these sets are both accessible and stylish.
  2. Necklaces: The store offers an exquisite selection of necklaces, including the Mirha Neckpiece in green and white variants, priced at Rs. 995.00 PKR, demonstrating Alita's expertise in blending modern trends with traditional craftsmanship.
  3. Anklets and Handwear: For those seeking to adorn their ankles and hands, Alita provides options like the Sleek Anklets, starting from Rs. 755.00 PKR, embodying both simplicity and elegance.
  4. Headwear, Nose Pins, and Other Accessories: Expanding its collection, Alita also offers headwear, nose pins, and other accessories, ensuring a comprehensive shopping experience for all accessory needs.

Customer Experience:

The store's dedication to customer satisfaction is evident from the glowing testimonials of customers like Nazish Khokhar and Amna Shakeel, who praise the store's variety, quality, and the exquisite nature of the jewelry. 

Fajar Abbas's endorsement, highlighting the exceptional quality of the chokers and sets, further cements Alita's reputation in the market.

Special Features:

  • Big Friday Sale: Alita's promotional events, like the Big Friday Sale, offer customers an opportunity to purchase their favorite pieces at discounted rates.
Big Friday Deal

  • Formal Collection: The store also features a formal collection, perfect for special occasions and events, showcasing the versatility of its range.
  • Delicacy with Legacy: This tagline encapsulates Alita's philosophy of blending delicate designs with a legacy of traditional craftsmanship, making their products timeless.

Online Presence and Accessibility:

  • User-Friendly Website: The store's online platform is designed for ease of navigation, allowing customers to browse through the best-selling items, new arrivals, and various categories effortlessly.
  • International Orders and Support: Catering to a global clientele, Alita accepts international orders and provides comprehensive support through WhatsApp and phone, ensuring a seamless shopping experience for both local and international customers.

Community Engagement:

  • Mailing List: Alita's mailing list keeps customers updated on the latest collections, sales, and events, fostering a sense of community among its patrons.

Location and Contact:

Located at KG-01 Ground Floor, Emporium Mall, Johar Town, the store is easily accessible for in-person visits. 

Additionally, customers can reach out via WhatsApp and phone at 0309 2144441 or +92 309 2144441 for international inquiries.

In short, Alita Accessories is not just a store; it's a destination for those who appreciate the art of fine jewelry. 

With its vast collection, commitment to quality, and excellent customer service, it rightfully earns its place as a top artificial jewellery store in Pakistan.

2. Daraz

Daraz Store


Daraz stands as a leading contender in the arena of online shopping, particularly in Asia, where it has established a formidable presence. 

Known for its extensive range of products, including a vast selection of jewelry for girls and women, Daraz has positioned itself as a go-to destination for fashion-forward and budget-conscious consumers.

Product Diversity and Affordability:

Daraz's jewelry collection for girls showcases a variety of styles and designs, catering to diverse tastes. The range includes:

  1. Earrings: From simple studs to elaborate designs, such as the Exquisite Crystal Butterfly Flower Earrings and the Enacolor 6 Pair Fashion Pearl Earrings Set, Daraz offers an array of choices for every occasion.
  2. Rings: The store features an eclectic mix of rings, including the 7Pcs/Set Vintage Crystal Flower Butterfly Ring and the Enacolor 6 Pcs Crystal Snake Rings, reflecting both traditional and contemporary styles.
  3. Necklaces and Pendants: The Gold chain with a beautiful butterfly necklace and the Stylish Clavicle Pendant Necklace are examples of the elegant and trendy options available.
  4. Bracelets and Anklets: Items like the Trendy Korean Stylish Butterfly Pearl Pendant Bracelet and the Bracelet Stainless Steel for Girls exemplify the store's commitment to variety and quality.
  5. Special Jewelry Sets: Daraz also offers coordinated sets, such as the 15 Pcs Rings set for Girls and the Enacolor Enamel Colorful Simple Earrings Girls Korean 5Pair Set, suitable for various occasions and styles.

Customer Experience and Services:

  • User-Friendly Interface: The Daraz platform is designed for easy navigation, allowing customers to sort and filter through an extensive range of products efficiently.
  • Promotions and Discounts: Regular sales and discounts, often up to 50% or more, make shopping at Daraz both affordable and exciting.
  • Free Shipping: Many products come with the added benefit of free shipping, enhancing the value proposition for customers.
  • Customer Care and Support: Daraz's commitment to customer satisfaction is evident in its comprehensive customer care services, including assistance in buying, returns, and refunds.

Digital and Community Engagement:

  • Daraz App and Online Presence: The Daraz shopping app and website offer a seamless shopping experience with features that cater to a digital-savvy customer base.
  • Community Initiatives: Programs like Daraz University and the Daraz Affiliate Program engage and educate customers and sellers, fostering a sense of community.
  • Corporate Responsibility: Initiatives like Daraz Donates demonstrate the company's commitment to social responsibility.

Global Reach and Local Accessibility:

  • International Footprint: Beyond Pakistan, Daraz operates in several other countries, including Bangladesh, Sri Lanka, Myanmar, and Nepal, indicating its broad reach in the Asian market.
  • Local Customization: Daraz caters to local tastes and preferences, offering a tailored shopping experience in each country it operates in.

In short, Daraz's extensive product range, affordable pricing, user-friendly platform, and commitment to customer satisfaction and community engagement solidify its position as a top choice for online shopping in Asia, particularly in the domain of jewelry for girls and women. 

With its dynamic approach and continuous growth, Daraz is poised to maintain and enhance its standing in the e-commerce sector.

3. Nafees Jewellers

Nafees Jewellers, with its rich history dating back to 1974, has established itself as a premium jewelry store in Lahore, Pakistan. Renowned for its exquisite gold and diamond jewelry collections, Nafees Jewellers caters to a diverse clientele, offering a wide selection of elegant and timeless jewelry.

Product Offerings:

Nafees Jewellers' product line includes:

  1. Rings: A selection of beautifully crafted rings suitable for various occasions, including engagements, weddings, and everyday elegance.
  2. Karay (Bangles): Traditional and modern bangles that blend classic designs with contemporary styles.
  3. Jewelry Sets: Exquisite sets that include necklaces, earrings, and sometimes bracelets, perfect for bridal and formal wear.
  4. Locket Sets and Lockets: Elegant lockets and locket sets for those who prefer a more understated yet sophisticated style.
  5. Tops (Earrings): A variety of earrings ranging from simple studs to more elaborate designs.
  6. For Him: A special collection catering to male clients featuring cufflinks and rings.
  7. Baby Rings Delicate rings specifically designed for children, embodying both charm and comfort.
  8. Sale Items: Periodic sales offer customers the opportunity to purchase their favorite pieces at discounted prices.

Customer Experience:

Nafees Jewellers is renowned for its exceptional customer service, ensuring a personalized and satisfying shopping experience. The store's welcoming environment, coupled with knowledgeable staff, makes selecting the perfect piece of jewelry a pleasant and memorable journey for every client.

Location and Accessibility:

Located at 31-C, Commercial Zone, Gold Center, Shop No.11, Liberty Market, Gulberg III, Lahore, Pakistan, customers can easily access the store. For those unable to visit in person, Nafees Jewellers maintains an active online presence, providing a glimpse of their collection and services.

Business Hours:

Nafees Jewellers operates with customer convenience in mind, with business hours accommodating various schedules:

  • Monday to Thursday: 1:00 PM – 8:30 PM
  • Friday: 2:30 PM – 8:30 PM
  • Saturday: 1:30 PM – 8:30 PM
  • Sunday: Closed

Online Presence and Community Engagement:

Nafees Jewellers leverages social media platforms to showcase their latest designs, share customer testimonials, and engage with their audience. Their Instagram profile, for instance, is a testament to their commitment to connecting with clients and keeping them informed about new arrivals, trends, and special offers.

Contact Information:

Prospective customers can reach out to Nafees Jewellers via phone at 0321 9446442 or 0300 4595979 for inquiries, appointments, or consultations.

4. Sarwan Jewellers Liberty

Sarwan Jewellers, located in the bustling Liberty Market of Lahore, Pakistan, is a distinguished name in the world of gold and diamond jewellery. 

Known for its unique and artistic designs, this jeweller has carved out a niche for itself by offering an exquisite range of high-quality jewellery pieces that blend traditional craftsmanship with modern aesthetics.

Product Range:

Sarwan Jewellers' collection is diverse and caters to a wide array of tastes and occasions:

  1. Bangles: Offering a variety of designs in pure gold and embellished with diamonds, perfect for both everyday wear and special occasions.
  2. Necklace Sets: The store boasts an array of necklace sets, ranging from simple and elegant to intricate and opulent designs, suitable for weddings, formal events, and other celebrations.
  3. Lockets: Elegant and delicate lockets, ideal for those who prefer sophisticated and understated accessories.
  4. Rings: A wide selection of rings, from classic bands to more ornate pieces, catering to both casual and formal preferences.
  5. Haar Style Jewellery: Traditional Haar necklaces, a staple in bridal jewellery, are known for their grandeur and elegance.
  6. Bridal Sets: Specialized bridal jewellery sets that embody the beauty and intricacy of traditional bridal wear, making them perfect for weddings and related festivities.
  7. Unique and Timeless Pieces: The jeweller prides itself on creating pieces that are not only unique but also timeless, blending beauty and artistry in each design.

Aesthetic and Design Philosophy:

Sarwan Jewellers stands out for its commitment to creating 'pieces of art' – jewellery that transcends mere adornment to become a statement of beauty and elegance. 

The store's design philosophy focuses on crafting items that are both 'incredible' and 'timeless,' ensuring that each piece is not only contemporary in design but also retains a classic appeal.

Online Presence:

The jeweller maintains an active online presence through its website,, and social media platforms. 

This online engagement allows customers to browse their collections, stay updated on the latest designs, and even make inquiries or purchases online.


Sarwan Jewellers is conveniently located at Karim Heights 40-Commercial Zone in Liberty, Lahore, making it easily accessible to customers in the city. 

The location in one of Lahore's renowned shopping districts ensures a steady influx of jewellery enthusiasts.

Customer Experience:

The store is known for its exceptional customer service, with a focus on helping clients find the perfect piece that aligns with their individual tastes and preferences. 

The staff's expertise and guidance make the shopping experience both enjoyable and fulfilling.

5. Hanif Jewellers

Hanif Jewellers, with its rich heritage dating back to 1978, stands as a paragon of luxury and craftsmanship in the world of high-end jewellery and watches. Renowned for its exquisite collection and impeccable design ethos, Hanif Jewellers has become a symbol of elegance and sophistication in the jewellery industry.

Core Offerings:

  1. Diamond and Gold Jewelry: Specializing in both diamond and gold jewellery, Hanif Jewellers offers a vast selection of pieces ranging from engagement rings to statement jewellery, each piece embodying a promise of eternal love and a bond that transcends time.
  2. Luxury Watches: In addition to jewellery, they also offer an exclusive range of luxury watches, catering to those who appreciate the finer things in life.
  3. Custom Designs: The jeweller is known for its ability to craft custom pieces, allowing clients to bring their unique visions to life.

Unique Selling Points:

  • Exquisite and Timeless Collections: Hanif Jewellers is celebrated for its 'Timeless Jewels' collection, which features traditional designs with a modern twist, ensuring each piece is both contemporary and everlasting in appeal.
  • Collaboration with De Beers Forevermark: The collaboration with De Beers Forevermark brings a selection of beautiful, rare, and responsibly sourced diamonds, enhancing their repertoire of premium jewellery.
  • Exceptional Craftsmanship: The brand prides itself on its craftsmanship, with each piece handcrafted to perfection, ensuring the highest standards of quality and design.

Customer Experience:

Hanif Jewellers emphasizes a luxurious shopping experience. Their stores, equipped with knowledgeable staff and an elegant ambiance, provide a conducive environment for customers to make informed and satisfying purchases.

Promotions and Events:

  • Gold Friday Week: Hanif Jewellers hosts events like the 'Gold Friday Week,' offering surprise deals on their entire stock, making luxury more accessible to a broader audience.
  • Social Media Engagement: The brand is active on social media platforms like Instagram, where they regularly update their followers on new collections, events, and promotions.

Global Presence and Accessibility:

  • Online Presence: Through their website and social media, Hanif Jewellers has extended its reach beyond physical stores, allowing customers worldwide to explore and purchase their exquisite collections online.
  • Store Locator: Customers can easily find store locations and visit them for a personalized shopping experience.

Commitment to Excellence:

  • Guidelines and Care: Hanif Jewellers provides guidelines and customer care services, ensuring clients are well informed about their purchases and how to care for them.
  • Heritage and Trust: With a legacy spanning over four decades, the brand has established itself as a trustworthy name in the jewellery industry, synonymous with quality and reliability.

Wrapping Up

In the dazzling world of artificial jewelry in Pakistan, Alita Accessories Store emerges as the undisputed leader, setting the gold standard for elegance, variety, and affordability. 

This blog has taken you on a captivating journey through the top five online jewelry stores in Pakistan, each with its unique charm and an array of stunning collections.

From the mesmerizing range of Alita Accessories Store, known for its unparalleled variety and exquisite craftsmanship, to the diverse offerings of other renowned brands like Daraz, Nafees Jewellers, Sarwan Jewellers Liberty, and Hanif Jewellers, we have explored a world where style meets substance. 

These stores not only cater to your aesthetic needs but also ensure a seamless shopping experience, be it through user-friendly websites, diverse collections, or exceptional customer services.